Now most websites on the Web are little more than brochure sites, the only visitors that turn up are friends and family who’ve been sent there by you.
On the other hand, the Clockwork Client Attraction system is a complete marketing system, that helps you find your target clients on the web and then shows you how to put irresistible offers under their noses leading them to your website that then takes their contact details so that you can follow up afterwards and build a relationship.
If you’re lucky, you can also get them to give you a little bit of extra information so that when you do follow up, you’ve got something to talk about so that you can then intelligently probe their problems and in return they recognise the value of your expertise. Better still, by the use of autoresponders, you can automatically develop the relationship by programming a sequence of value adding emails that get the Web Chemistry just right so that they’re fully qualified and hot before you talk to them.
This is really aimed at businesses like: consultants, coaches, accountants, professionals, experts or really anyone who calls their customers – clients, and who wants to get more business over the internet.
Now why would you want more clients?
- Maybe you’re a start-up and you want to get your practise going
- Maybe you want to overcome client attrition or overcome the cycle of feast or famine
- Perhaps you’ve been so busy on the last job that you had no time to arrange the next assignment
- Or perhaps your client went out of business
But, there’s a better reason for building up client demand over the internet. It creates a better image for your business with clients coming to you rather than cold calling and seeking them out.
If you truly are an expert, and I’m sure you are, then everyone expects to come to the expert. Therefore, by positioning your service with great content it makes it easy for clients to find you through the Search Engines.
Now maybe you’ve already got enough clients and you don’t need any more. But, are you happy with your fee rates? Are you meeting your income expectations? Well, it’s much easier raising your fees or holding out for higher fees, if you know that you’ve got a surplus of clients. Think of the conviction that this gives you during those awkward client negotiations around fees.
Now you might also worry that clients won’t come to you over the web. Besides, you may already have a website and clients aren’t filling in the contact form now, so what’s different about the Clockwork Client Attraction System.
Well first of all, I can guarantee that your clients are on the internet. Just look at the number of people that Google processes every day.
- Google processes 1,000,000,000 search queries every day
- That’s 11,500 searches every second
It’s inconceivable that your clients aren’t among them.
Google has indexed over a trillion web pages that are served up over their network of 1,000,000 computer servers. So the trick is to make sure that your pages get indexed by Google and that you’re not 100,000,000 pages down at the bottom. You’re actually deemed to be so relevant to the search query, that Google has placed you on the first page.
Now, it’s your choice which Search Queries you go for. You can qualify the search by adding local elements such as your county, town, state or city. That’s up to you, but you want to get indexed for search terms that have enough clients to warrant the effort of achieving the first place.
On the other hand, you don’t want to go too broad or too competitive where you have got a huge battle to beat everyone else to the top and so it pays to be targeted and specific.
To find out how to create your own Clockwork Client Attraction system, click on the link below: